The Overview tab gives you a snapshot of a profile’s performance at a glance.
Profile header
At the top of the page you’ll see:
- Followers — Total number of followers
- Likes — Total likes across all videos
Audience engagement
The Average ER% (engagement rate) shows how much interaction a profile’s videos receive relative to their follower count. A higher percentage means the audience is more engaged.
The chart below shows engagement over time, so you can spot trends.
Best hours to post
This section shows the hours when this profile’s videos have historically performed best. Times are displayed in your selected timezone. Use this to schedule posts when the audience is most active.
Video metrics
Three cards show average performance for the last 10 posts:
- Average likes
- Average comments
- Average shares
Each card also shows a percentage change compared to the previous 10 posts, so you can see if engagement is improving or declining.
Video views
A chart showing view trends over time, plus a table of the top-performing videos by views.
Best hashtags
Two lists show which hashtags have worked best for this profile:
- Best Hashtags for Engagement Rate — Hashtags that generate the most interaction
- Best Hashtags for Views — Hashtags that drive the most views
Latest videos and top videos
At the bottom, you’ll find the profile’s most recent videos and their top-performing videos by engagement.
